About the brand

Re.Com is the owner of the IDEXE’ which belongs to Mauli SpA Group. The companies take care of both the distribution of the goods and the styling of the collections from the first creative idea to the modeling. The choice of fabrics and of all accessories, all procedures of quality control and logistics, are managed directly by Mauli Group. Mauli Group is the first and biggest Italian producer and trader of children clothing with over 10 million pieces sold per year and a leader in its market for the past 40 years. IDEXE’ brand has become one of the leaders in the Italian market for children.

Today there are 185 stores in Italy. The expansion outside Italy has started in the past two years with 55 stores now open.

Company History

The IDEXE brand was born in April 2000 with the opening of the first store in the “Le Gru” shopping mall close to Turin. The high quality of the goods, the styling and the highly competitive prices have attracted the customers’ attention.
IDEXE’ today is an highly visible trademark all over the Italian market thanks to the expansion of the retail network in all parts of Italy through direct and franchised stores in shopping malls and in city centres. 

16 years: a great success!

A Winning Project

  • High quality
  • Very competitive prices
  • Direct, lean and efficient distribution


Everything is taken care of in all its details, including the customer’s service, the display and the general look. The environment in the stores, especially designed
for the targeted market, is always sober, welcoming and very practical to satisfy the customers. A winning project bound to become one of the main players in the market for garments for the next few years both in the infants’ and in the teenagers’ sections.

Outlets / Stores Locations