About the brand
Sh is also owned by Arav Fashion SpA, Italy. Please find below some key descriptions of the brand.
Arav Fashion was founded in 2002 with the Silvian Heach project, a women’s fashion brand with a clear, ambitious philosophy: to create affordable, stylish, easy-to-interpret clothes. Silvian Heach was an immediate commercial success from its first year in business, enabling the two founding partners – Mena Marano and Giuseppe Ammaturo – to lay the foundations to help expand the brand around Italy and abroad, thanks to considerable retail development with a franchising formula. 2009 saw the launch of Silvian Heach Kids, a new challenge for the Group.
The childrenswear line is dedicated to children aged from 1 month to 16 years and was the result of a special collaboration with Pietro Oliva. Two years later, it became Arav Kids Spa. In September 2011, Arav Fashion launched a web & social media project including various digital platforms and featuring the whole brand portfolio, with a website, e-commerce and social channels (Facebook, Twitter, YouTube, Instagram).
It is still in the process of implementation and development. In 2012, following a licensing agreement signed between Arav and the British carmaker, the Aston Martin baby fashion collection, an exclusive project for clothing with a British spirit, for children aged from 1 month to 16 years, was officially presented at Pitti Bimbo.
Over the years that followed, the Arav universe continued its expansion: in March 2014, Silvian Heach entered the eyewear sector for the first time, offering an Eyewear collection including sunglasses and prescription glasses, while the SS/15 season marks the grand debut of the new SH and Silvian Heach Denim lines.
Today, more than 10 years after it was set up, the Arav Group aims to consolidate its market position in both the women’s and children’s sector and, at the same time, increase its presence abroad. The goal is to reach 2017 with a substantial balance between the internal market and exports.
Mission and Values
Determination, teamwork and passion. Cross-cutting fashion in terms of proposals and targets. Easy-tointerpret moods, accessible to different women on different occasions.
Three cornerstones of the Arav Group’s philosophy which have remained unchanged since its foundation. Arav Fashion has always focused on a strong sense of corporate identity to pursue its business goals at every stage of the creative, production and distribution process.
It is thanks to these unchanged values that the Group is able to offer high quality products that are always in line with trends, promptly adapting to the challenges imposed by changes with a problem solving spirit.
For Arav, each evolution of the fashion system is a great strategic opportunity for improvement, stimulating new energy and determination for future growth.
Don't stop me now
The easy-to-wear, young, cross-cutting collection – characterised by on-trendy basics, to be worn on any day at any time. This is a line that takes its inspiration from the energy and enthusiasm of youth: a brightly-coloured palette, garments designed for the everyday life of an active girl who wants to build her own personal closet, with essential items: .comfortable, everyday, timeless, necessary